What We Do

We exist to connect the insurance industry so that it works when people need it. 

Through smarter software, we help insurance brokers efficiently conduct accurate and detailed plan analysis for their clients. We help insurance carriers sell business based on value, instead of price. We are elevating the conversation. We are WatchTower.


Start an RFP in less than five minutes. A detailed plan summary will be available at your finger tips in no time.


Compare proposals, in detail, as soon as they're submitted. Review them in a crisp, easy-to-use web interface. Plan analysis has never been easier.


Want to move the results into your own client presentation? Need a contract comparison done? Export at any time into a cleanly designed excel file.


  • Save time

  • Reduce errors

  • Educate clients and prospects with comprehensive analysis

  • Simplify your life


  • De-commoditize group life and disability products

  • Efficiently identify sales opportunities

  • Ensure your proposal, and value proposition, are presented accurately

  • Jump-start successful implementations

Founding Team

     Shaheeb Roshan

     Shaheeb Roshan

      Richard Perrott

      Richard Perrott

        Ryan Sachtjen

        Ryan Sachtjen

Request Broker Access

Are you an employee benefits insurance professional looking for a better way to manage the RFP process? 

Contact us and we'll get back to you within 24 hours.

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