Who We're For

Who We're For

Employee Benefit Insurance Brokers
We’re for the high performance, mid-to-large market benefit brokerage firm. You have a growing book of business. You're strategic, data-driven, and your clients love you. You've incorporated technology into your business. Yet, when it comes to running RFP’s you still use excel, pdf, and email. Your agency management system's RFP functionality doesn’t cut it so you created process docs and templates, but when things get busy your team reverts to "the old way". You know there should be a better option. There is - we built it just for you.

Employee Benefit Insurance Carriers
We're for the employee benefit insurance carrier who understands that what got you here won't get you there. Your company has a digital initiative and you view those investments as a must-do priority to keep your edge. Your decades old, legacy systems might be impeding progress internally, but what if you could digitally connect with your distribution partners externally? You can, and WatchTower can help.

Reach out to start the conversation.

About Us

WatchTower was created to help employee benefit insurance brokers and carriers simplify the complex process of providing employers insurance. Richard Perrott and Ryan Sachtjen, formerly of Sun Life Financial, partnered with Shaheeb Roshan, formerly of Management Research Services Inc., to turn this ambitious vision into a reality.

More than $150B of employee benefit insurance is placed each year in the mid-to-large market using manual, error-prone workflows and low-tech solutions.

WatchTower drives connectivity and trust between brokers and carriers, enabling them to write better business faster and unlock insights to help employers offer the best possible benefits for their employees.

Our goal is to become the operating system for the employee benefits insurance industry so that we can better the lives of our customers and the millions of people who rely on them every day.

$100m+ Premium
350+ RFPs
Run On Platform
1000+ Cups
Of Coffee

Our Team

WatchTower was created by a small group of insurance specialists and technologists with a desire to change the industry. We push ourselves to be the best for you ever day.

Shaheeb Roshan


With 10+ years of direct experience designing, implementing and managing large-scale, production-class software products and services for regulated businesses, Shaheeb skillfully leads our Tech team with his expertise.

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Ryan Sachtjen


Ryan has passionately pushed for positive change since his start in the benefits industry, over a decade ago. He is dedicated in the pursuit of attacking the most challenging problems within employee benefits.

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Richard Perrott


Richard has dedicated his professional life to the employee benefits industry. Since 2005, he's interacted with nearly every department inside of an insurance company and brokerage firm. From claims to underwriting to billing to commissions... he's seen the sausage get made.

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Domenic Roti

Engineering Team Lead

Domenic is an accomplished lead web developer with 12+ years of experience in front-end technologies. He focuses primarily on performance, accessibility, and delivering an excellent multi-device user experience.

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Jim Smith

Senior Software Engineer

Jim is an expert software engineer with over a decade of knowledge in back-end technologies. His focus for WatchTower is primarily on our technology's stability, performance, and optimization.

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Robb Irrgang

Senior Software Engineer

Robb has been creating websites and web applications for over two decades, having worn many hats (some even fit), and worked in most industries.

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Patti Sievert

Experience Design Lead

Patti is a User Experience Lead with 10 years of professional design work under her belt. Starting out as a front-end developer and visual designer, she quickly found her passion in UX and UI design. She considers herself an ambassador for the user and her approach is anchored in the belief that great design is achieved through collaboration, empathy, and an understanding of human behavior.

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George Protacio-Karaszi

Software Engineer

An industry expert in the Engineering field, George has spent a little more than two decades developing and designing software solutions. He specializes in algorithmic and data structure design that make an impact on our product (stuff works faster).

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Michelle Chesson

Product Manager

Michelle is project and product management enthusiast with over two decades of experience in the field. She focuses on incorporating WatchTower's purpose, mission, and values into a product roadmap that helps our customers kick more butt.

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Brent Combs

Placement Specialist

Brent is our resident risk expert. For the past five years he’s been focused on developing a deep knowledge of the risk transfer technique of insurance! As a former National Accounts Underwriter, Brent is a master RFP craftsman who wakes up every day excited to deliver “underwriter ready” opportunities to our carrier partners, and optimal results to brokers and their clients.

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Matt Helsley

Account Strategist

Matt Helsley aims to bring you a bonafide-five-star-two-thumbs-up experience with WatchTower. With a service-over-self mindset & real habit for developing strong relationships, Matt helps see to it that our customer's needs are expertly cared for.

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Aaron Stoddart

Senior Software Engineer

Following in the footsteps of a family of technology contractors, Aaron began working on websites twelve years ago focusing primarily on front-end/WordPress development in Austin TX before moving to Chicago to focus 100% on front-end technologies.

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David Hahl

Business Operations Strategist

David came on board to use his project management and operations expertise to help a great team with a great product scale efficiently.

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