Write better business faster

We help employee benefit insurance brokers & carriers focus on what matters:
Writing business while helping clients.

I'm intrigued

Can you imagine a 4th quarter without your hair a-flame?

We put the fire out.

We take the messy, complicated RFP process and simplify it down to a few steps, saving you from lost time and crispy hair. Say goodbye to the endless emails, disparate notes, and disorganized spreadsheets of 1995, and hello to a solution that lifts you into the cloud.


We help brokerage firms:

  • Reduce the time and effort required to run RFPs by 75%
  • Easily compare plans side-by-side on the web any time, any where
  • Educate and impress your clients with comprehensive plan analysis, benchmarking and market data
  • Add consistency to your process, and enjoy consistency in your carriers’ response

We help insurance carriers:

  • Keep your reps in the field, instead of in the office
  • Communicate your differentiators to win more business the right way
  • Reduce operational costs by receiving clear, complete, and organized RFP's
  • Increase the visibility & control of your offer from time of release through implementation

Start an RFP in less than 5 minutes

Make data-driven recommendations

Manage invites, due dates, and access in the platform

Compare bids side-by-side & see contractual differences

Collaborate with carriers & dig in to their value prop

Easily conduct financial analysis

Keep track of changes during negotiations & implement accurately

Receive a new policy audit when a case changes carriers

Enjoy free plan set-up (no more data entry)

Receive project status alerts and reminders

Present like a pro with your logo & branding

Unlimited support, consultation, and good vibes

Submit or decline bids within minutes

Easily compare your bid to the broker’s request

Collaborate with your broker right in the platform

Track edits and bid history

Know when competitors act on a bid

Highlight value differentiators to your broker

Tailor your bid to your company’s contract language

Present pro designed bids with your laptop or tablet

Receive project status alerts and reminders

Receive formatted in-force policy analysis

Multiple screen and device optimized for work on-the-go

Help center and unlimited technical support


WatchTower's mission is to bring the employee benefit insurance distribution process into the 21st century. By replacing outdated tools with modern technology, we power insurance companies and brokers to be smarter, faster, and more reliable for the employers and employees that depend on them.

Tell me more

Our platform was designed by employee benefit people for employee benefit people.

WatchTower was purpose-built for the mid-to-large market. We’re for the high performing brokerage firms and carriers building the next generation of the Group Insurance industry.


Get In Touch

We're here to answer any questions you have. We'll respond as soon as possible.

(872) 240-2050
227 W. Monroe St, Suite 5200
Chicago, IL 60606

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